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Monday, October 15, 2001
Blackstone (, one of the nation’s leading electronic providers of prepaid telecommunications products, is now offering a gift card application through the Blackstone POS terminal. According to John Marshall, president of Blackstone’s Prepaid Systems Group, “The gift card application was specifically designed for small to medium retailers to help them compete with larger retail chains. It will enable merchants to issue and accept their own, customized electronic gift cards. The process is the same as completing a credit card transaction in their store today with the added benefit of Electronic Receipt Capture, the electronic capture of the customer’s signature, and the assurance of the Federal Reserve protecting merchant gift card funds. One of the most attractive benefits of Blackstone’s electronic gift card program is the reporting feature. Reports are provided as needed – hourly, daily, weekly or monthly. Reports include information on activations, redemptions and outstanding cards in circulation. Additionally, electronic gift cards provide merchants with improved security measures as the cards are activated at the time of purchase. There is no need to worry about the fraud or theft issues normally associated with paper certificates resulting in lost revenues. Currently, Blackstone offers several different, credit card sized gift cards (plastic with a magnetic encoded stripe for card reading) for the merchant to choose from. The cards are customized with the merchant’s name and store logo. The cards can be issued with fixed or variable dollar amounts and an expiration date as determined by the merchant. Electronic gift cards increase sales, ensures all funds are spent at the merchant location and provide secure and quick electronic authorizations. “Each card transaction is processed electronically – fraud that is commonly associated with paper based certificates is now eliminated,” says Marshall. Blackstone is one of the country’s largest providers of prepaid telecommunications products and services with over 300,000 retail locations nationwide. By successfully integrating the processing of all major credit cards (MasterCard, Visa, American Express & Discover Card) and ATM/bank cards with the sale of prepaid cellular and prepaid calling cards into one, easy-to-use POS terminal, Blackstone POS, is revolutionizing the electronic transaction industry. For more information on Blackstone’s products and services, call 1-800-639-9590 or visit Blackstone POS are trademarks of Blackstone Communications Co.