Tuesday, September 12, 2000
BLACKSTONE ADDS DIRECTOR OF MARKETING TO RAPIDLY GROWING TEAM
Blackstone, one of the nation's leading providers of prepaid products and services, announced today the addition of Carlos Rodriguez, director of marketing, to its rapidly expanding executive team.
Carlos brings over 15 years of marketing experience to Blackstone, most recently serving as vice president of operations for Digital Ink, a leading prepaid phone card manufacturer, where he worked from 1997-2000. At Digital, Carlos was responsible for Blackstone's account, creating all cards, posters, and corporate identity materials for the company. Prior to Digital, Carlos was chief executive officer for Innovative Graphic Technologies, a leading graphic design firm whose portfolio included Metro Dade County and Bacardi. From 1985-1992 Carlos held a field director position with Strategy Research Corporation, where he handled market research for Telemundo, Univision, Pepsi, RJ Reynolds, Philip Morris, Kelloggs, and AT&T.
In his new position as Blackstone's director of marketing, Carlos will be responsible for managing all of the company's marketing activities, including advertising, database marketing, special events and public relations. He will also be working closely with an in-house design team and outside pr and marketing agency, R&C Public Relations. Blackstone's diversification this past year has prompted the need for an in-house director of marketing. "I cannot express how thrilled we are to have Carlos on board. His diverse marketing background and comprehensive understanding about the industry will enable us to reach our full marketing potential," says Luis Arias, chief executive officer. Robin Tobias, president of R&C, says, "We are excited to be working with Carlos on a full-time basis. Having worked with him on many projects while he was at Digital, I cannot think of a more qualified individual to be running the show."
Blackstone, currently servicing over 350,000 retail accounts nationwide, has rapidly become one of the country's largest providers of prepaid telecommunications products and services. For more information on Blackstone prepaid products and services, call Andy Viera at 888.639.9590, or at firstname.lastname@example.org.