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Thursday, January 25, 2001
Blackstone, one of the nation's leading providers of prepaid products and services, has chosen Miami-based Maranon & Associates Advertising to manage their national advertising campaign. According to Luis Arias, Blackstone's president and chief executive officer, Blackstone will spend close to $10 million dollars over the next 12 months to introduce their POS system to retailers and consumers across the country. Blackstone POS is the most innovative point-of-sale system on the market today. By integrating the processing of all major credit cards (MasterCard, Visa, American Express and Discover Card) and ATM/Debit cards with the sale of prepaid phone cards into one, easy-to-use terminal, Blackstone POS has revolutionized the electronic transaction industry. Maranon & Associates Advertising will be working closely with Blackstone's marketing and communications departments and will manage all of the company's advertising needs, including media placements, public relations and promotions. Commenting on the new campaign, Patty Valdes, vice president and media director at Maranon says, "This advertising campaign will be targeting different ethnic groups in the United States. We anticipate designing two campaigns, the POS campaign will target the retailer, and the prepaid calling card campaign will target the consumer." Blackstone has rapidly become one of the country's largest providers of prepaid telecommunications products and services with over 300,000 retail locations nationwide. In addition to the industry's widest assortment of prepaid phone cards, prepaid and postpaid cellular products, prepaid paging, Blackstone also offers the most technologically advanced point-of-sale system on the market today. For more information on Blackstone products and services, call Andy Viera at 1-800-639-9590 ext. 205 or visit our website at