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Wednesday, April 04, 2001
Blackstone (, one of the nation’s leading providers of prepaid products and services, announced today that they have agreed to sponsor Fiesta Broadway, the largest Cinco de Mayo celebration in the United States. On Sunday, April 29, thirty-six city blocks running through the heart of Los Angeles and the historic Broadway corridor, home to the country’s largest Hispanic population will be home to Fiesta Broadway, the largest Cinco de Mayo celebration in the United States. Additionally, the Fiesta will also be televised locally to 740,000 Hispanic homes and nationally to the top 48 Hispanic household markets. Clare Morgan, Blackstone’s director of corporate communications, says, “We were looking for ways to reach the Hispanic community of Los Angeles, and what better way than at the event of the year! We are enthusiastic about the Fiesta and are reviewing similar opportunities in other markets.” Blackstone has developed the most innovative point-of-sale system. By integrating the processing of all major credit cards (MasterCard, Visa, American Express & Discover Card) and ATM/bank cards with the sale of prepaid cellular and prepaid calling cards into one, easy-to-use POS terminal, Blackstone POS, is revolutionizing the electronic transaction industry. For more information on Blackstone’s products and services call 1-800-639-9590 or visit Blackstone POS are trademarks of Blackstone Communications Co., US and foreign patents pending.