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Thursday, April 17, 2008
VISCOM INTERNATIONAL SIGNS AGREEMENT FOR NATIONAL DISTRIBUTION THROUGH BLACKSTONE TOUCH-N-BUY INTERACTIVE KIOSKS
ATLANTA, April 17, 2008 — Viscom International Inc., providers of prepaid products and marketing services for the Hispanic market, announced it has signed a partnership agreement with Blackstone, a privately held provider of interactive point-of-sale systems, to distribute Viscom prepaid phone cards in 6,000 Blackstone Touch-n-Buy interactive kiosks nationwide. Under the agreement, Blackstone will distribute Viscom’s BEST Mexico™ and BEST Mexico Celular™ prepaid phone cards in $5 denominations, as well as VicoTelTM prepaid phone cards in $3 and $5 denominations. Touch-n-Buy kiosks are located in independent and national large retailers throughout the United States. In addition, Blackstone has its own distribution network which distributes prepaid cards to over 4,500 independent Hispanic retail locations predominantly in Florida. With Blackstone’s Touch-n-Buy technology, an interactive touch screen sits on the counter allowing customers to easily access over 100 different products – everything from gift cards to bill payment services to Viscom prepaid phone card products. After selecting his/her product, the consumer pays the cashier who prints the product via a thermal card printer after entering a secure pass code. John Wise, president and CEO of Viscom, comments, “The deal with Blackstone is further proof of the demand for BEST™ Mexico as a trusted product among millions of U.S. Hispanic consumers.” He also emphasizes the importance of the partnership saying, “the Touch-n-Buy technology will significantly impact distribution of the BEST Mexico and VicoTel brands for Viscom. Blackstone is a fantastic organization to work with and we are excited about the opportunities that this deal will inevitably bring.” About Viscom International Viscom International Inc. (www.viscominternational.com), a privately held company based in Atlanta, provides prepaid products and marketing services for the U.S. Hispanic market. Its flagship brands, BESTTM Mexico and VicoTelTM, are among the most used and trusted brands of communications products specifically designed for Hispanics living in the United States. In addition to prepaid consumer products, the company offers marketing and lead-generation services that leverage its brands in reaching U.S. Hispanic consumers. In 2007, Viscom was named to the first ever Inc. 5000 list of fastest-growing U.S. private companies. In addition, the company was named one of “10 to Watch in 2006” by Intele-CardNews, a trade publication serving the prepaid market, and Viscom founder and President John Wise was recognized as one of Georgia's "Top 50 Entrepreneurs" by Catalyst magazine. Viscom International is located at 1500 Southland Circle, N.W., Suite K, Atlanta 30318. Telephone: 404-574-4300 or 866-900-7962. About Blackstone Blackstone’s electronic transaction systems are an affordable way to sell a variety of prepaid products and services with speed and convenience. The most popular of which is the Touch-n-Buy interactive kiosk. This touch screen unit resides on the retailer’s counter allowing customers to easily access over 100 different products including gift cards, bill payment services, long distance and wireless calling cards all through a user friendly audio and touch screen display in either English or Spanish. After selecting his/her product, the consumer pays the cashier who then prints the product via a thermal card printer after entering a secure pass code. All products and services are delivered to the point of sale via Blackstone’s secure transaction processing platform. For more information, please visit www.touch-n-buy.com or call 1-800-639-9590. - For more information: Nancy McCardel or Marissa Cherson 404-898-0423 mccardel@creativecomminc.com Blackstone Leslie Russo 305-639-9590 lusso@blackstoneonline.com ###