Sunday, April 16, 2000
BLACKSTONE ADDS RICKY MARTIN TO EXTENSIVE LINE OF PREPAID CARDS
Blackstone Calling Card, one of the nation's leading providers of prepaid products and services, announced today its initial venture into the production and distribution of officially licensed prepaid phone cards. The Ricky Martin Signature Series will be the first in a long line of licensed products for the company.
Blackstone, with products available at over 300,000 retail locations nationwide, has rapidly become the country's largest provider of prepaid telecommunications products and services. Now, Blackstone is unveiling the first in a long line of exclusively licensed phone card programs. The Ricky Martin Signature Series, is now available in $5, $10, and $20 denominations in retail outlets nationwide. Available through Blackstone's website, www.blackstoneonline.com, is the Ricky Martin Collector's Series, featuring various numbered, collectible sets, all encased in a souvenir plaque with a Blackstone seal.
Designed to appeal to a wide variety of consumers, Blackstone's Ricky Martin prepaid phone cards carry Ricky's image, the Blackstone seal, and high quality network service from one of the country's leading telecom carriers, Qwest Communications. Luis Arias, Blackstone's CEO, states, "In developing a high profile card program like Ricky Martin's, we wanted to ensure that the card was backed by a leading long distance provider, like Qwest. As Blackstone guarantees every product and service that we sell, it was imperative to use one of the most reliable long distance networks in the marketplace."
As consumers are becoming increasingly savvy to the advantages of prepaid phone cards, retailers are looking for new and exciting ways of enhancing their appeal. Now they can offer their customers the same great benefits of traditional prepaid cards, with the added bonus of pictures and voice prompts of the hottest selling pop sensation of the year - Ricky Martin.
Blackstone Calling Card is a leading provider of telecommunications products and services. Blackstone offers traditional one plus long distance, as well as the industry's widest assortment of prepaid phone cards, prepaid cellular, prepaid paging, prepaid dial tone, and prepaid Internet services. For more information on the Ricky Martin Signature Series, call Andy Viera at 888.639.9590, extension 238, or firstname.lastname@example.org.