Friday, February 09, 2001
RADIO UNICA ROLLS OUT HOLA Y AHORRA! PREPAID CALLING CARD
Blackstone, one of the nation's leading providers of prepaid products and services has been selected by Radio Unica Communications Corp. (Nasdaq: UNCA), the only 24-hour Spanish-language network nationwide, to distribute their prepaid calling card, Hola y Ahorra!
According to Jose Cancela, Radio Unica's president, "The prepaid calling card is a great branding opportunity for Radio Unica. Blackstone's distribution is strong in all of our markets, plus, their relationship with retailers and commitment to consumers is well known. We believe that this relationship will be beneficial for all parties - but most importantly, for our listeners."
Carlos Rodriguez, Blackstone's director of marketing adds "Radio Unica is a mainstay for many in the Hispanic community - shows like Sevcec en Vivo, Dra. Isabel and El Gordo y Eduardo - provide topics of conversation for households across the U.S. We are thrilled to be working with Radio Unica and their creative and innovative programming."
Hola y Ahorra! will be available nationwide in $5 and $10 denominations and offers competitive rates to all of South America, including Mexico. In conjunction with Blackstone's national distribution efforts, Radio Unica will be offering unique opportunities for Blackstone's distributors and retailers, including radio spots and live remotes across the country.
Blackstone has rapidly become one of the country's largest providers of prepaid telecommunications products and services with over 300,000 retail locations nationwide. In addition to the industry's widest assortment of prepaid phone cards, prepaid and postpaid cellular products, Blackstone also offers the most technologically advanced point-of-sale system on the market today.
Radio Unica's star-based line-up includes contemporary-themed talk programming hosted by internationally known personalities such as Pedro Sevcec, Cristina Saralegui, Dr. Isabel Gomez-Bassols, "El Gordo" Hugo Cadelago, Eduardo Ibarrola, Maria Elena Salinas, Ricardo Brown, Olga Palmer and Ana Patricia Candiani.
Radio Unica also features "Unica en Deportes" ("First in Sports") hosted by sports anchor Jorge Ramos and other top names in sports broadcasting. Unique to Radio Unica's format is listners' ability to interactively participate live via its toll-free phone number (800) 522-1235.
Radio Unica Communications Corp. is the only nationwide Spanish-language radio network reaching approximately 80 percent of Hispanic USA through a group of owned and/or operated stations and affiliates nationwide. The Company's operations include Radio Unica Network and an owned and/or operated station group covering the top U.S. Hispanic markets including Los Angeles, New York, Miami, San Francisco, Chicago, Houston, San Antonio, McAllen, Dallas, San Diego, Fresno/Bakersfield, Phoenix, Tucson, Sacramento and Denver.
For more information on Radio Unica, please visit their website at www.radiounica.com.
For more information on Blackstone products and services, call Andy Viera at 1-800-639-9590 ext. 205 or visit their website at www.blackstoneonline.com.
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Contacts: Clare Morgan, Corporate Communications
(305) 639-9590 ext. 326
Marilyn Fajardo/Michelle Perez, Public Relations
Radio Unica Communications Corp.
(305) 463-5140/ 5141