Wednesday, July 31, 2002
PIZZA HUT PARTNERS WITH BLACKSTONE FOR UNIQUE PROMOTION
South Florida Franchise Owners To Use Blackstone POS To Reach Consumers
Blackstone (www.blackstoneonline.com), one of the nation’s leading electronic providers of prepaid telecommunications products and services, unveiled a unique promotional campaign with participating South Florida Pizza Hut franchise owners and Blackstone POS merchants.
Beginning Fall 2002, Blackstone POS merchants in the Miami-Dade, Broward and Monroe counties will receive redesigned thermal cards with colorful Pizza Hut advertising. These cards will offer Pizza Hut discount coupons validated with each prepaid purchase.
According to Mike Acton, Blackstone’s general manager, “The goal is to drive traffic not only to Pizza Hut, but also to our POS merchants. A Pizza Hut discount coupon, only available via the Blackstone POS, is an added value and incentive for our POS merchants and will increase store traffic and revenues. Based on the initial success of this particular beta test, we anticipate doing similar promotional programs across the country.”
Today, Blackstone is successfully merging two industries, prepaid telecommunications and electronic transactions, with the Blackstone POS which integrates the processing of all major credit cards (MasterCard, Visa, American Express & Discover Card) and ATM/bank/EBT cards with the sale of prepaid cellular and calling cards into one, easy-to-use POS terminal, to the benefit of merchants and consumers across the United States.
Blackstone has rapidly become one of the country’s largest providers of prepaid telecommunications products and services with over 300,000 retail locations nationwide. Established and headquartered in Miami, Florida since 1995, Blackstone is privately owned, and managed by a team of executives experienced in payment processing, networking, information services, and telecommunications.
For more information on Blackstone’s products and services, call 1-800-639-9590 or visit www.blackstoneonline.com
Blackstone POS are trademarks of Blackstone Communications Co.; US and foreign patents pending.